Would You Go Out of Your Way to Shop at Your Store?
Engaged employees are vital to creating engaged customers and driving strong financial results. Companies waste time and money when they market to customers, get them in the store, and then present them with disengaged employees.
Think about it - would you want to shop in a store where the employees don't like being there?Would you go out of your way to get to that store? Would you spend more there? Employee Engagement Benchmark Studies consistently find a high correlation between favorable customer experiences and high levels of engaged employees.
Companies who listen to and then engage their employees report outstanding results in their marketplace:
Absenteeism down 37%
Turnover down 25%
Shrinkage down 27%
Safety incidents down 49%
Customer engagement / loyalty up 12%
Productivity up 18%
Profitability up 16%
People who engage with brands demonstrate a deeper emotional commitment to those brands, and they spend between 20% and 40% more than other customers on the products and services offered by the brands, according to a report by Bain & Company.
Read more about employee engagement at Apple.